Through 20+ years of experience, 12th Rock has had the privilege of a unique perspective, seeing the evolution of new trends coupled with timeless constants in sports.
Public perception about youth sports often goes something like this: Involving my kids in sports programs will build great attributes into their lives such as teamwork, camaraderie, work ethic, and athleticism. It will set the stage for athletic prowess that will carry them confidently through school and beyond. Sadly, that’s not the norm. In some cases, the opposite happens. When a sports experience goes sideways, it can cause more damage to children/families, than good.
12th Rock has proven that, to achieve the desired results through sports, the experience must start with a “Culture of Excellence” set forth by the organization hosting the events.
Our kids deserve a positive sports experience. Statistics show that most kids don’t go pro. Therefore, at 12th Rock, it’s our mission to set a life foundation for them beyond sports by infusing our Culture of Excellence Pledge into every program we offer.
We have seen explosive growth in sports, “sport-cations”, the number of sports each kid is participating in, etc. This is where families’ mindsets are, right now… “Gotta do the sports!”
However, as sports grow in the Northeast, there is a demand clearly developing. There MUST be indoor space to host this growth. There is a major opportunity for those who capture this growth. WE want to capture this growth!
Imagine an athletic facility built and operated on a Culture of Excellence where youth receive elite athletic programming coupled with positive life skills through sports experiences.
That’s a business reason to do this, that’s a community reason to do this. That’s legacy .
We understand the bridge between the “way it should be” and actually making it happen.
We believe in serving families and our community as our neighbor, and answering to a higher calling for our mark of excellence.
We are 12th Rock and WE ARE a Culture of Excellence!